Average Reviews:
(More customer reviews)If you are looking for an outstanding book on sales you've found it. At the core of Feldman's philosophy are the two key issues:
1. identifying problems people face and creating packaged solutions to those problems, and
2. articulating the problem in such a way that the prospect has to acknowledge the real consequences of the problem.
This book is no silver bullet (although if you sell insurance its about as close as you're ever going to come). However if you're willing to embrace Feldman's philosophy and work hard then I believe the results will speak for themselves.
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