Average Reviews:
(More customer reviews)Maria was way ahead of her time when she wrote this book and she is way ahead of her time even now! I included a small profile of her in my own book "The Expert's Edge" because she is the consummate "thought leader." Insurance firms and executives would be wise to listen to her.
If you want to know where the insurance industry SHOULD be headed, devour this book. You will learn much.
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This book presents the results of research on why individual life and health insurers have not been highly successful at selling protection products in the mid-market. The author concludes that the primary impediment to success is the cumbersome new business process, which she considers to be very treatable! She introduces the concept of RAD - Rapid Assessment & Delivery - to dramatically reduce new business costs and the turnaround time from taking an application to delivering a policy. For a preview of the first chapter, look the book up on Google.
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