Activity-Based Management for Financial Institutions: Driving Bottom-Line Results (Wiley and SAS Business Series) Review

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(More customer reviews)When a book on activity-based cost management is written, they are best when the author has actually implemented these types of systems. Brent Bahnub fits the bill.
Without question banks and insurance companies need to much better understand which types of customers are most attractive to retain, to grow, to win-back and to acquire. For those customers to pursue, they then also need to know how much to optimally spend for retaining, growing, and acquiring each micro-segment. They need activity-based costing principles to do this. It is no longer about just growing revenues, but rather growing the most profitable revenues. This book explains this in a way anyone can understand plus describes how operating costs, including valid chargeback methods, can be managed. This book fills a missing void in the body of knowledge.
Gary
Gary Cokins, SAS

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Discover how to use activity-based management to improve your bottom line

The first book of its kind to focus on activity-based management in the financial services industry, Activity-Based Management for Financial Institutions: Driving Bottom Line Results will show you how to drive changes to your organization's bottom line.
After providing a brief overview of a financial services activity-based costing model, this book focuses on how to directly improve net income, covering essential topics including costing, chargeback, and pricing; implementing ABC; implementing ABM; managing organizational change; and avoiding pitfalls.
Written for those in the financial services industry-banks, securities firms, insurance companies
Reveals how to drive benefits to the bottom line through disciplined execution of activity-based management and organizational change management
Provides real world examples and tools for quick results and sustained success

This one-of-a-kind book will take your financial institution from stuck to financially successful, driving profitability and performance.

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