Average Reviews:
(More customer reviews)The book had a lot of valuable information but nothing specific on marketing systems. Lots of stuff about social media. Would recommend if that is the info you are looking for more information on.
Click Here to see more reviews about: Mastering Insurance Marketing: How to Make Your Agency Forward in the New Media Age
Insurance marketing is changingrapidly. It's critical that you not only stay on top of the latest insurancemarketing tools available to you, but that you constantly push to revamp yourexisting practices. Mastering InsuranceMarketing talks about specific marketing and sales techniques used bysuccessful insurance agents across the country to grow their agencies.
Using the customers ofInsuranceAgents.com as a base of knowledge to pool ideas from, the book coversreal-world insurance marketing techniques used by captive and independentagents to not only increase sales, but to also increase retention rates.
Discover how traditional marketingis no longer effective.
Learn about how social media ishaving a large impact on insurance marketing.
Learn about new techniques forincreasing referrals from existing customers.
Hear about interesting new twists onincreasing customer retention.
In-depth coverage of lead managementsystems and how they work for you.
Learn techniques on how to make internetleads profitable.
Find out how successful agents dealwith objections during the sales process.
InsuranceAgents.com's detailed guideto closing on the phone and in person.
Read about several new techniques toimprove your follow-up process.
Mastering Insurance Marketing isdesigned to serve as a guide to making the transition from old traditional waysof insurance marketing such as cold calls, the phonebook, radio and TV,door-door, flyers, and direct mail to embracing the new modern ways of marketing.
No comments:
Post a Comment